Amundsen Sports is a Norwegian outdoor brand inspired by the heritage of Roald Amundsen and built up around an adventurous lifestyle and fun all-year outdoor lifestyle. Since establishment in 2010 we have built a strong foothold in the Norwegian market and established a global sales presence. Amundsen Sports has grown substantially the last few years, with a larger proportion of our revenues coming from outside Norway and through our eCommerce channel. In 2021, our revenues were NOK 125 million with more than 30% of revenues through own eCom and more than 20% of revenues from outside of Norway (with even higher international share online). Going forward our ambition is to become a global brand recognized standing out from the crowd by challenging the established and bringing the Norwegian Friluftsliv to the World. We will continue our journey of sustainable growth with strong focus on our own distribution channels, internationalization, and high-quality development of our brand in all aspects.